Hispanic or Latino?

Hispanic or Latino? This is a terminology question Hispanic Marketing has been debated for ages and general public wonders which one is politically correct. Pew Hispanic Center released an interesting study on Hispanics’ identities, behaviors, views about social issues, and language use. Questions that each Hispanic marketing expert wonders.  It presents that after nearly four decades of […]

Hispanic audience – Heavy users on mobile and social media

Adweek reports how several studies show Hispanics embracing mobile technology and now, according to a study from OMD LAtino, they are also very active on social media. They logged on to Facebook, Twitter, Pinterest and other major social networks more ferequently than other groups and also voiced their opinions about brands twice as often as general […]


The Expo & Fashion Show in San Fernando Valley Gives 1,000 Young Latinas the Essentials for Their Birthday Celebration

A total of $10,000 in prizes were given including Quinceanera dresses, an iPad and an entire Quinceañera celebration. Los Angeles, CA – March 15, 2012– Over 40 exhibitors offering diverse products and services were flocked by enthusiastic girls and families looking for the best products such as dresses, invitations and cakes at the most recent […]

Controlling interest in impreMedia acquired by a subsidiary of S.A. La Nación

It was announced on March 13, 2012 that a subsidiary of Argentina’s La Nacion purchased a controlling interest in U.S. based impreMedia. impreMedia is known for its brands such as La Opinion in Los angles, El Diario-La Prensa in New York, La Raza in Chicago and Miami based Vista magazine. Besides publishing the newspaper “La […]


US Hispanics: Biculturalism is Key to Self-Identity

Comprehending the impact cultural affinity has on media consumption has become increasingly essential for advertisers, marketers, and media companies, as a Horowitz Associates study reveals for many U.S. Latinos, identity is not a question of language but rather cultural relevance. According to the most recent Horowitz Associates annual FOCUS: Latino report, many U.S. Hispanics feel culturally […]

Our Brands

El Clasificado offers Hispanic advertising solutions in print, online, mobile, and events. Online traffic now drives nearly 15 million monthly page views from all Hispanic markets including Latino Entrepreneurs and Affluent Hispanics, Grassroots Spanish-Speakers, Hispanic Sports fans, Baby Boomers, and Latino Millennials with our Spanish content classified ads. presents six major Expo and Fashions Shows throughout Southern California. Each expo allows for the party planning families to meet directly with various product merchant and service providers to help with the celebration preparations and includes a locally relevant special supplement to help reinforce advertiser efforts among Hispanic families planning their daughters 15th birthday party. reaches bilingual twenty- and thirty-something Hispanic Millennials throughout the US and international markets online and through weekly e-newsletters to an opted-in audience looking for fresh, edgy, and contemporary takes on all things Indie Latino.
Su Socio de Negocios strives to educate and empower Latino Entrepreneurs and Hispanic Small Business Owners in order to further increase their overall sales. This is accomplished through weekly e-newsletters, online content, and events that consist of expos and intimate breakfasts with keynote speakers offering their expertise, business acumen, and advice to help foster company growth for each attendee.